Driving your brand with SEAT Motorsport

SEAT aims to offer its commercial partners a unique range of opportunities through the SEAT Cupra Championship and the British Touring Car Championship. Benefiting from working directly with SEAT, our partners can explore unique joint initiatives not usually offered in other sports.

With its huge national media exposure and terrestrial and satellite television coverage being involved with our motorsport programme offers the perfect platform for raising a brand’s profile or awareness, or simply communicating a message. It also offers an ideal launch pad for a variety of corporate activities whether they are marketing or relationship focused.

Equally, the BTCC gives the public unparalleled access to what is one of motor racing’s very highest formulae and we have established ourselves as one of the most welcoming and friendly teams in the BTCC. This means the public interacts with the team’s stars and management, truly making them feel part of the show and bringing them closer to the SEAT brand. Presentation at all levels within the team is important, as everything we do is on show and represents the passion and flair of our products.

Partnership Opportunities

We have a very flexible approach to meet the objectives of our commercial partners and we can tailor a programme to meet them, through:
  Brand Awareness – race cars, driver race suits, team clothing, merchandise, race transporters
  VIP Hospitality ‘ SEAT Style – A money can’t buy experience’
  Driver Appearances
  Product Sampling/Demonstration opportunities at race circuits
  National media exposure, terrestrial and satellite television coverage, print media and internet
  B2B opportunities
  Provide a perfect communication platform for consumers, staff and suppliers.

Contact Details

If you require any more information about our motorsport programme, or wish to arrange a meeting to discuss how you could be involved in either the SEAT Cupra Championship or our British Touring Car Championship Team in more detail, please contact:

Scott Dennis
SEAT Sport UK
Email: Scott.Dennis@seatcars.co.uk